The 90s era is about to complete its third decade with the beginning of 2021. A lot has transformed in this time frame with revolutionary inventions in the field of industrialization and technology. One of the areas that has spiked up adapting to these changes is the use of animated video for marketing.
The popularity of animation video for digital marketing is so on the rise among large scale business corporations as well as small and medium sized enterprises that 2021 is undeniably going to be the year of animated video marketing.
“If you are planning to create animated videos to reflect your brand’s aspects and functions while reflecting the cultures in your company then you are in the right place. Our articles will walk you through as a guide on your journey of Corporate video production.
Look at this article to understand why 2021 will be the year of animated video marketing.”
Business brands have a vision, a mission and a message that they want to spread out into the world. Animated video marketing is a reliable approach that can have a positive impact upon its viewers. It prioritizes brand value and company ethics by maintaining the reputation and quality of the business.
It is not mandatory for a corporate video to be in english language only. The typography and voice over included can be created in any language that is desired by the company which is suitable for their targeted group of audience. This is also one of the main reasons for 2021 to be the year of animated video marketing.
Animated video communicates with the viewer on different levels – audio, visual and emotional. It creates a strong bond of commitment between the customer and company. Animated video marketing helps to keep the customers happy and satisfied while taking the business to the road of profit and success.
Animated video as an integral part of marketing strategy was 78% in 2015 which increased up to 92% by the year 2020. Short corporate videos had a completion rate of 68% whereas long videos had only 25% completion rate. There was an 800% increase in the global watch time of ads recorded at Google.
Animated videos for digital marketing is an effective medium that helps in expansion of customer base. People will know about the products or services offered by the company and necessary information related to them. It can even act as a customer support that might turn viewers into potential customers.
Animated video is a game changer. It has been successfully helping many brands all over the globe as a video marketing tool. May it be a small business or a multinational company, corporate animated video suits for every business. It is even being created for educational purposes as well as social awareness.
From brand promotions to commercials and demo, animated videos have a variety of types of advertisement that can be created for a company. It can be effectively advertised on various forms of digital marketing like social media, youtube, Vimeo and landing pages. It can even be broadcasted as TV commercials.
Even famous companies like Google, Microsoft, Intel, Apple etc are choosing animated video marketing over other types of marketing strategies. It is trending because it can be used for technology, fashion, food and almost every type of category. The design and animations do not have any sort of limitation.
One of the major advantages of animated videos is that it can be created from a single location. An animation video production company can be hired to create the video remotely. The production process does not require videography gadgets, shooting crew members, actors and natural backgrounds.
Video content has become an integral part of marketing strategies. Whether it is to interact with your customers representing your brand or convince stakeholders about your business strategies, videos will make your ideas heard, seen and understood. Creating animated videos for marketing is another most popular and currently trending content in the advertising and commercial world. The fact that animation can basically explain and describe any complicated topics with various possibilities is the key factor behind its popularity.
Corporate videos are denying that cartoons are just for the kids by choosing animation as their prime attraction for video marketing. Using animated videos the ideas and concept can be clearly elaborated to the age groups of any category. It can be created by hiring an animated video production agency located at any place around the globe who can guide you through the animated video production process understanding your needs and requirements.