As you are a startup in your field, people may not know about your brand without any promotions. If you use animated videos for explaining purposes, then you might be able to reach audiences all over the world through the internet. It helps create introductions and overviews in an interactive manner by explaining concepts to the point using visual references.
Explainer video for a startup could be more useful than you think. It can be used in your landing page to tell your visitor all about your startup. The same video can be linked to the youtube channel or vimeo so that the audience finds what they are looking for through those channels. It can also be shared through all social media accounts.
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