Before the graphics or even a Text, motion graphics can easily be understood through colors. We all have surely encountered gray noise signals on our television screen at some point. If it was static then that would be a dense plot of black and white spots on a screen. Then dividing the image into two frames by changing black into while and white into black would give it a movement. Repeating the process again and again would apply momentum to it while setting up a certain time duration. Though gray noise signal is a completely irrelevant topic, we can still get a proper understanding about motion graphics through it.

It all began in the early 1800s, flip books were used as animation devices to create and produce motion through sequential drawings. Then in the 1960s John Whitney (co-founder of Motion Graphics Inc.) introduced motion pictures to create television title sequences. This illusion of setting graphics into motion began way before electronic media. Later when desktop applications for Adobe After Effects gained popularity through Trish and Chris Meyer’s book ‘Creating Motion Graphics’, specialization in animated video production started globally. 

Motion graphics are completely dull without sound effects but it would still give a clear view about the concept of animation. For sure a bursting of a balloon would give a clear visualization but would not satisfy our senses. Therefore an animated video is a proper combination of audio and visual referring to graphics into motion.

An animated video is a motionless slide show without motion graphics, whether it is typography animation, infographics animation, 2D character animation or 3D modelling, there is no animation without the motion graphics. It gives life to your animation making it interactive for the viewers. It defines a storyline about the concept and theme being described in the video. It makes a video engaging and suitable for a variety of purposes.

Motion graphics can be used in animated videos for branding, advertising, information sharing, story telling, cartoons, movies, songs, awareness, title sequences for television series, corporate videos, explainer videos, podcasts, ecommerce and many more. It helps to improve audience attraction, increase sales, increase customer base, video marketing and generate leads. It is becoming popular at video search engines like Vimeo and YouTube. It has even been used as a portfolio description for many private and business websites.

There is a list of softwares that is consistent and effective in designing and creating motion graphics.  Adobe’s Photoshop, Illustrator and After effect are a few versatile graphic designing softwares preferred by designers. Photoshop is widely used to resize and crop images but it has a vast range of filters and advanced options that sets out creativity and possibilities into a different dimension. Illustration is where the animation storyboard begins. So, Illustrator works as the vector Image pixelation software. After effect is a workspace for animation. AE’s flexibility makes it popular among designers. It is used to compose animation in a 2D and 3D environment. Cinema 4D, Red Giant Software and Mocha AE are some other softwares that is also a popular choice for animation.

Animated videos are trending with fast growing popularity all over the Internet. It doesn’t confine into any age groups and comprise every category to be placed into. Future of marketing is already booming with animated videos. Internet traffic is largely accounted for with animated videos. And with motion graphics animation is going into the next level block by block. We at Creabiz Studio are experts on developing hi-end animated videos effortlessly. We’ve helped several businesses explain their products and services, generate leads and create an exemplary presence on the internet all using exciting and user engaging animated videos.