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5 Reasons SMEs use Videos to uplift their businesses

As a Small and Medium-sized Enterprises in the competitive business world, videos and animation have become an essential part of  marketing trends. Videos have become an  innovative promotional presentation to represent a company on the Internet. Even though SMEs have limited resources and Budget, many are investing upon animated videos in order to promote their brand as their marketing campaigns.

SMEs are choosing animated videos over cinematic videos because animated video acts as a powerful tool to explain better at an affordable cost. There are various advantages of an animation video that helps to establish a business on the online market. Besides being cost effective, the main advantage of an animation video is that the video works as an online marketing agent constantly at any time.

In this article, we will be talking about the reasons SMEs are using videos and animation to uplift their businesses.

To reach out for global audiences

Videos are becoming the major source of traffic on the Internet these days. Almost 70% of the Internet traffic is coming from videos on the Internet. This fact also says that the content trend popularity is also shifting towards video content among the users. In this circumstances and scenario, an investment in animation video will be a wise decision to reach out to global audiences on the Internet. The more audience the video can reach there is a high chance to recognize the brand of SMEs. 

To prepare SMEs portfolio

The portfolio is a necessary element to describe the businesses of SMEs. A portfolio describes the type services provided by the business. It also elaborates about the company’s location, tools, methods and measures taken in order to provide better services to its customers. In  today’s generation of the internet where videos are gaining more popularity than any other content, an animated video will be an effective tool to describe SMEs portfolios to the audiences.  

To display CSR efforts

In the present business world, one of the popular methods to grab the attention of the audience is to talk about SMEs involvement in Corporate Social Responsibility (CSR). An animation video is a powerful tool that can explain CSR efforts taken by SMEs. Audiences on the Internet are likely to interact with videos that speak about CSR. If an audience likes the video that elaborates about CRS of a particular SME, then the audience might also seek for more information about that SME.

To advertise business products

A survey conducted on the Internet stated that the SMEs are shifting towards animation video in order to present advertisements of a business product. The animation videos are becoming an effective tool to explain about the features and facilities of the product. It is also easier to explain the needs and attract a particular group of audience through an animated video on the internet. It is also a fact that the sales of the product has a tremendous increment through an animation video. 

To build company reputation

Being an SME, the company must always keep in mind to maintain its reputation. A company reputation is the main factor to determine the profit of the company. If a company has a good reputation, then the company products and services are approached by many of their regular customers. If a company maintains its reputation then that good reputation will again help the company to gain more customers. An animation video has become the best and effective approach to build and maintain a company’s reputation.


SMEs are using trendy and modern marketing approaches these days. One of the approaches is through animated videos. As a simple tool that has a wide range of benefits to the company, an investment in animation video sounds profitable in many ways as this article talks about. In this competitive business world quality is always at top priority. So, Approaching the right video production services will help in getting you the best value for the video. We at Creabiz Studio are experts on developing hi-end animated videos effortlessly. We’ve helped several businesses explain their products and services, generate leads and create an exemplary presence on the internet all using exciting and user engaging animated videos. 

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